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The Ploosh Factory
Every stitch tells a story
The Ploosh Factory bridges two critical global issues: the grueling reality of rural elderly women toiling in fields for barely a dollar an hour, and the growing Gen Z consumer demand for authentic, emotionally resonant, handmade collectibles. We empower these women by transforming their lifelong, generational skill of crocheting into a dignified source of income that triples their farm wages, while delivering unique, story-driven products to global consumers through an interactive digital community.
Our Mission:
China's 180 million "Left-Behind Elderly"
The rural pension system provides an average of only RMB244 (~$36 USD) per month, falling far below the United Nations extreme poverty line of $3.00/day.
In China, women often outlive men, making them the primary economic providers for aging couples. When visiting our hometown in an underprivileged village in Haimen, China, we witnessed elderly women toiling in farm fields as early as 4:30 AM under extreme summer heat for a meager wage of $1.40 per hour.
Beyond financial strain, these women lack access to meaningful communal activities. This leads to profound social and psychological issues, including low self-esteem, chronic loneliness, depression, and elevated suicide risks.
Meet the team
Nora Lu
co-founder
Mira Lu
co-founder
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